PHX Change: TEA

This was a campaign to help people get used to socialising again after lock downs. It was a collaborative project where the script and characters were designed by someone else and I was responsible for bringing the video to life.

The concept behind this is to take tea drinking as a case study for activities that used to be communal ones but have slowly grown to be isolated ones. The campaign aims to get people to make it a group activity again, whilst advertising the physical and mental benefits drinking tea can give and how it’ll make socialising easier to do.